Scoping call
What you make, who buys it and what your current site leaves to email. A written quote follows.
Deep tech & scientific
Websites for scientific companies, built by a physicist.
Most agencies can make an instrument look expensive. Fewer can explain what it measures, who it is for and why it beats the alternative — on a page a researcher will trust and a purchasing office can act on. That is the whole job, and it starts with reading your datasheet properly.
Premium builds from $2,500 · Quoted after one call · Written by a PhD physicist
BlankSlate Innovation
Detectors · isotope analysis · 70 pages
Who reads the page
Three readers, one product page. Most sites write for none of them.
A page for a lab instrument gets read by people who want completely different things, often in the same afternoon and about the same order.
01 · The researcher
Will it measure what I need?
They read the method, the specifications and the limits, and they notice when a number has no units or a claim has no conditions.
- The measurement principle, in a paragraph
- Specifications with units and conditions
- When it is the wrong tool
- Data or images they can check for themselves
02 · The purchasing office
Can I actually buy it?
Often a different person entirely, holding a budget code and a deadline, and not interested in the physics.
- A price, or a clear route to one
- Lead time and minimum order
- Purchase orders, invoicing, payment terms
- Shipping terms and documents
03 · The assistant
What should I tell them?
Increasingly, both of them ask an AI first. It reads your pages and repeats whatever it can quote with confidence.
- The same facts on every page
- Plain-language explanations
- Comparisons stated fairly
- Nothing it would have to guess
A product page, taken apart
Every line here replaces an email.
This is BSI’s real CR-39 product page, reduced to its facts. Your rows would be different. There should not be fewer of them.
CR-39 nuclear track detectors BlankSlate Innovation · as published
- Material
- CR-39 (PADC) solid-state nuclear track detectorCast, cut and polished in-house
- Thickness
- ~0.75 mm and 3 mmOther thicknesses possible, at extra R&D time and cost
- Price
- $2 per cm² standard · $5 per cm² boron-coated
- Minimum order
- $100
- Lead time
- As little as 3 business daysLarge orders up to 4 weeks
- Ships
- Worldwide, DAP or DDPAt the buyer’s choice
- Payment
- Wire, card, purchase order or PayPal
- Analysis
- Ship-back electron microscopy and AI track analysisQuoted per project
- Made in
- Lubbock, Texas
Missing on purpose: an accuracy figure for the analysis. It depends on the sample, so the page says that, rather than printing a number someone will later hold BSI to.
Before a purchasing office raises a PO, it needs the price, the minimum, the lead time and how it ships. Before a researcher recommends a supplier, they need the material, the thickness and what it can and cannot detect.
Put all of that on the page and the first message you get says “we would like to order” instead of “can you send a quote?” For a small company, that difference is most of a salesperson.
It is also exactly what an assistant needs. In our last check, four of five AI answers quoted a BSI price back to the person asking — which they could only do because the price was public. A competitor that says “contact us” gives the assistant nothing to repeat.
Search, honestly
Your keywords show zero searches. Build for them anyway.
Keyword tools are built for consumer markets. Ask one about “boron-coated CR-39” or “helium-3 testing for natural gas” and it reports zero, because the real number is a handful a month — below what it bothers to count.
A handful is plenty when each one is a lab with a budget. BSI’s site received 455 Google clicks in sixteen weeks, about four a day, while its orders went from one $500 order every few months to around $4,000 a month, and about 90% of its CR-39 orders now come from people who found BSI through Google or an AI assistant. Traffic is the wrong scoreboard for a company like this. Being the obvious answer to a few precise questions is the right one.
What that means for the build
A page per application, not only per product. The same detector is bought for neutron dosimetry, radon surveys and undergraduate labs, and each of those buyers searches in their own words.
A page per comparison. Your buyers already know the incumbent. “An alternative to the thing I use now” is one of the most valuable pages you can publish, provided you write it fairly. A one-sided comparison is the fastest way to lose a scientist.
An explainer for the curious. A plain-language page on what your technology actually is gets read by students, journalists, grant reviewers — and by the assistants that summarise you to everyone else.
Structure planned before page one. Fifty pages built on a plan cost far less than fifty pages fixed afterwards.
Who writes it
You will not spend the first three calls teaching us the vocabulary.
Noah D’Amico has a PhD in physics from Texas Tech, where his research was on detection systems — pulling a real signal out of noise, then proving it with data. He writes the technical pages himself, from your papers and datasheets, and checks them the way a referee would.
That cuts both ways, as it should. He will push back on a claim your data does not support, because the people reading your site will.
The build
Premium Build: from $2,500, quoted after one call.
Project work, priced by scope rather than sold as a monthly plan. It is not scholarship-eligible: the scholarship exists for owner-run local trades, and this is a different kind of client.
Technical intake
We read your papers, datasheets and the questions your inbox answers most. Those questions become the page map.
Write and build
Every page written, designed and built for you, with structured data and consistent facts from the first one.
Launch and measure
Search Console, an llms.txt file, open doors for AI crawlers, and an AI visibility check before and after.
What moves the price
- How many pages, and how technical
- How much we write versus edit
- Order, quote or sample-request flows
- Integrations: CRM, payments, distributors
- Datasheets, downloads and gated content
- Search work after launch, if you want it
Free · 15 minutes · Bring a datasheet
Book a scoping call
Tell us what you make and who buys it. We will look at what your buyers search for, what your current site answers and what it leaves to email, and tell you honestly what the build would involve.
- You talk to the physicist who will write your pages
- A firm quote in writing after the call, not a proposal deck
- No obligation, and no follow-up sequence if it is not a fit
Grab a time that works for you.
Open the calendarOpen the calendar
Questions
What technical teams ask.
Do you only work with physics companies?
No. Scientific instruments, lab suppliers, materials, research services, hardware start-ups — anywhere the buyer is technical and the purchase is considered. Physics is simply where the degree is.
Do you write the technical copy, or do we?
We write it, from your papers, datasheets and a technical interview, and your team checks it. Your engineers’ time goes on review rather than drafting, which is usually where it is most valuable.
We sell through distributors. Is this still worth it?
Usually more so. Buyers research long before they contact a distributor, and an assistant asked “who makes this?” is more likely to name a manufacturer whose site actually explains it. Your pages can then send each buyer to the right distributor.
Do we have to publish prices?
No, but think hard before hiding them. A public price lets a purchasing office move without an email, and lets an assistant answer “how much does it cost?” with your number rather than a competitor’s. Where a price genuinely depends on the job, say what it depends on.
What does a Premium Build cost?
From $2,500, quoted in writing after one scoping call. A focused site for a single product line sits near the start of that range; a fifty-page build takes considerably more. See pricing for everything else we publish.
Can you look after the site after launch?
Yes. Hosting, edits and ongoing search work are quoted alongside the build, so you know the running cost before you commit to anything.
Let’s get your phone ringing.
Fifteen minutes, no obligation, and you will leave knowing exactly what to fix first.